User x Product x Service


Human Factors Engineering
Undergraduate level | Required | 2 credits | Mandarin 

While artificial intelligence drives digital transformation in all industries, humans must be in the loop. Today’s users are exposed to many smart products, such as robot vacuums and self-driving cars, thus we must think about how people interact with intelligent assistive technology, especially for the increasing population of elderly people. This course outlines the essential knowledge of human behaviour and experience in terms of responding to unpredictable human errors in product design and development.
2022 | 2023 | 2024

Designing with data

Designing with Data
Postgraduate level | Elective | 3 credits | EMI English 

Data is everywhere. As the physical and digital worlds have become intertwined, more and more design activities are expected to be supported by data analytics. This course aims to build your data literacy skills as a designer, i.e., incorporating data science into the design process. The course will begin by introducing the need for personalized products and services. The insights obtained from the data can be translated to specific design requirements for creating a better user experience, both cognitive and affective aspects.  
2022 | 2023 | 2024 |


Gamification in User Experience
Undergraduate | Elective | 2 credits | EMI English

Gamification is a technique that can stimulate users’ motivation and engagement in various non-game contexts such as education, business, health, and the workplace. This course provides the theoretical background, consisting of the gamification definition/taxonomy, and behavioural design. Students will collaborate in a hands-on participatory design workshop to gather insights from stakeholders and develop a gamified product, service, or system that are enjoyable, engaging, and rewarding.
2022 | 2023 | 2024


Design Methodologies for Additive Manufacturing
Undergraduate/Postgraduate level | Elective | 3 credits | EMI English

Design methodologies can evolve with the emergence of advanced technologies. This course will introduce a historical account of design methodologies from Design for Manufacturing and Assembly (DFMA) to Design for X (DFX). Additive manufacturing, also known as 3D printing, has great potential for creating products with complex geometric, particularly for custom-fit ergonomic devices. Project-based activities will be carried out for students to explore the effects of good and bad designs for 3D printing.
2022 | 2023 |


Postgraduate level | Required | 1 credit | Mandarin

Design essentially is a process to relook into our problems from as many different perspectives as possible. While design research is still young, more and more design tools, frameworks, and models have been proposed. It is crucial to think critically, reflect and shape your design process. This course reviews the state-of-the-art research underlying the theoretical foundation of design approaches. Students will be asked to take a very active role to contribute to discussions and presentations. 
2022 | 2023 | 2024 |